Technical B2B Product Marketing Manager

Job Description

• The CPG Marketing team is seeking a skilled and dynamic Technical Product Marketing Manager with expertise in programmatic advertising to join our growing B2B marketing team. • Develop and execute comprehensive go-to-market strategies for programmatic advertising solutions, including positioning, messaging, pricing, and promotion. • Collaborate with cross-functional teams to ensure successful launch and ongoing promotion of programmatic solutions. • Conduct market research and competitive analysis to inform product positioning and marketing strategies. • Plan and execute product launches, including coordinating cross-functional teams and managing launch-related activities. • Monitor and analyze key performance metrics related to off-platform advertising initiatives, and optimize marketing strategies based on data.

Qualifications

• Bachelor's degree in marketing, business, or related field; MBA preferred. • 7+ years of experience in product marketing, preferably in the Retail Media and Programmatic advertising space. • Deep understanding of programmatic advertising technology, platforms, and ecosystem, with the ability to quickly grasp complex technical concepts and translate them into customer value propositions. • Excellent written and verbal communication skills, with the ability to create compelling marketing content and effectively articulate product messaging. • Proven track record of developing and executing successful go-to-market strategies for programmatic advertising solutions, including product launches and demand generation campaigns. • Strong analytical skills and data-driven mindset, with the ability to analyze market trends, customer insights, and competitive intelligence to inform marketing strategies and decision-making. • Highly organized and detail-oriented, with the ability to manage multiple projects and priorities in a fast-paced environment.

Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. • Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants.