Senior CRM Analyst (Email Marketing)

Job Description

• Responsible for owning CRM reporting, including creating dashboards and reports for the team and providing optimization recommendations • Support the CRM manager with execution and implementation of personalized/dynamic CRM campaigns (email, push notification, and SMS) including building campaigns and audiences in Iterable (ESP) • QA all CRM campaigns for grammar, spelling, linking, and tracking • Monitor sender reputation and implement and manage best practices to keep reputation high • Manage campaign calendars and project trackers to ensure deadlines and deliverables are met • Support Sr. CRM Manager with ad hoc projects and presentations as required

Qualifications

• 4+ years experience as a CRM associate or manager focused on email execution and preferably push notifications and SMS channels too • 3-4+ years experience in CRM related reporting with experience creating dashboards and reporting for the team using ESP data and Google Analytics • 3-4+ years experience in CRM/audience management including cohort segmentation and personalization • Experience using Iterable (ESP) including building emails and performing QA is preferable and a BIG plus • Experience executing A/B testing, performing analysis of results and reporting back to the business • Deliverability/sender reputation management experience is preferred • Proactive and highly motivated. You have experience working cross-functionally and independently, consistently driving projects to completion. • Demonstrated ability to work in a startup or other fast-paced environment

Benefits

• Opportunities to impact and grow the business on a day to day basis • Dog-friendly workplaces • Medical, dental, vision, 401k match, and pet benefits for Full-Time Employees and their families • Unlimited paid time off for Full-Time Employees • Hybrid work environment • Parental leave for the birth or adoption of your new human child (and fur baby) for Full-Time Employees (adhering to our policy) • Discounts on pet products, services, nutrition and veterinary wellness plans • An extensive onboarding program with a chance to meet leaders across our divisions