Senior Product Marketing Manager

Job Description

• Drive product marketing efforts for products within the platform solution • Collaborate with product management, sales enablement, marketing programs, and demand generation • Create critical marketing plans and programs • Develop persona-based positioning and messaging • Establish thought leadership in target markets • Produce content to support buyer and seller lifecycles • Play a key role in achieving solution business objectives by performing various marketing requirements • Assist in developing total addressable market and persona segmentation strategies • Partner with sales enablement to define the optimal marketing content strategy • Work with product management teams to understand product features/benefits and lead product launches • Produce and deliver key marketing content • Track and analyze key performance metrics • Complete any other tasks assigned to help the company meet its goals

Qualifications

• 5+ years of product marketing and/or relevant marketing experience • Deep understanding of SaaS business models, with experience in B2B marketing and enterprise software solutions • Bachelor's degree in Marketing, Accounting, Finance or other relevant fields • Exceptional communication skills, with the ability to articulate complex concepts in a clear and compelling manner • Strategic thinker with a data-driven approach to decision-making, able to leverage market insights to drive business outcomes • Excellent time management and organization skills with attention to detail • Self-motivated, and can work effectively independently, and collaboratively, as part of a marketing function

Benefits

• Visa sponsorship is NOT available at this time