Social Media Manager

Job Description

• Craft and execute a strategic social media plan establishing a commanding presence on TikTok, Instagram, YouTube, and other key platforms • Drive an increase in brand awareness, achieve growth in follower count, and elevate engagement and sentiment across all platforms • Develop and implement a robust system for analyzing and measuring the impact of social media efforts • Collaborate with external agencies, vendors, and creators to produce dynamic and innovative social media content • Produce compelling video content that educates consumers about the versatility of Character.AI and its distinctive features • Moderate all content, promptly addressing significant inquiries or concerns with Trust and Safety teams • Manage paid social media campaigns centered on key product updates, aligning social efforts with product growth objectives • Proactively identify influential creators and assist them in generating high-quality content that showcases their use of Character.AI • Monitor trends on TikTok, Instagram, YouTube, and other platforms, continually testing, learning, and optimizing strategies to seamlessly integrate Character.AI into relevant, on-brand trends • Take ownership of the social media editorial calendar, overseeing copy, content, design, and performance metrics to drive marketing and communications goals • Partner closely with product teams to ensure effective amplification of key product launches and features across social media channels

Qualifications

• Minimum 5 years of digital marketing experience for consumer facing brands encompassing both organic and paid media campaigns • Proven track record of successfully growing and engaging audiences on TikTok and various social media platforms • Demonstrated expertise in creating captivating social media content and managing editorial calendars with diverse content categories aligned with different value propositions • Deep passion for pop culture and a knack for identifying trends that resonate with Gen Z audiences • Strong storytelling prowess to effectively communicate and connect with target audiences, with a keen understanding of brand storytelling and design principles • Prior experience thriving in a startup or similarly dynamic environment • Flexible, resourceful, and adept at working independently while maintaining open lines of communication • Hands-on mentality with the ability to achieve significant results even with limited resources

Benefits

• Based onsite 3-5 days a week in Menlo Park, CA headquarters