Integrated Marketing Lead

Job Description

• Build and manage full-funnel marketing programs • Own an audience lead target and identify new channels • Research audience segments and develop messaging • Build and manage a calendar of regular marketing programs • Partner closely with business unit sales team • Be the voice of the audience in internal planning • Create and document repeatable processes • Build relationships with stakeholders • Dive into the numbers to understand what works • Be a continuous learner and stay on top of the latest marketing trends

Qualifications

• 5-10+ years of experience building and scaling multi-channel integrated marketing programs for a B2B audience • Highly detailed and process-oriented • Experience marketing to healthcare or mental health audiences preferred

Benefits

• Equity Compensation • Medical, Dental, and Vision coverage • HSA / FSA • 401K • Work-from-Home Stipend • Therapy Reimbursement • 16-week parental leave for eligible employees • Carrot Fertility annual reimbursement and membership • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st • Unlimited PTO • Employee Assistance Program (EAP) • Training and professional development