Sr. Global Demand Generation Campaigns Manager - Platforms

Job Description

• Develop and execute a comprehensive global demand generation strategy aligned with company objectives and sales targets • Collaborate with stakeholders to understand target audience segments, pain points, and buying behaviors to inform campaign strategies • Devise and oversee the comprehensive strategy for integrated online campaigns spanning various channels (email, display, paid social, webinars, etc.) to drive pipeline growth and revenue for the Platforms product suite • Shape campaign content with compelling messaging and value propositions tailored to different stages of the buyer's journey • Define target account segmentation for campaign initiatives grounded in the ideal customer profile, predominant industries, purchase intent, and sales-designated accounts • Support regional marketing teams by equipping them with campaign kits, pivotal campaign pillars, audience segmentation strategies for campaign initiatives, and actionable marketing channel recommendations • Regularly analyze and report on campaign performance providing actionable insights and recommendations to improve campaign effectiveness to drive conversions • Develop and manage campaign budgets, ensuring efficient allocation of resources for maximum impact • Expand email nurture programs to advance qualified leads further down the conversion funnel • Collaborate seamlessly with fellow campaign managers to refine processes and elevate workflows, thereby enhancing marketing and sales synergy • Assist in evaluating and managing external vendors for account-based marketing efforts

Qualifications

• Bachelor's degree in Marketing, Business, or related field; Master's degree is a plus • 6-8+ years of experience in B2B marketing, preferably in enterprise software, SaaS, or cybersecurity • Solid understanding of campaign management, account-based marketing (ABM), and various digital marketing channels • Proven track record of creating and executing successful demand generation campaigns that have resulted in increased lead generation and revenue growth • Strong understanding of B2B sales cycles, buyer personas, and customer journey mapping • Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions • Proficiency in Salesforce, Marketo, Demandbase (or equivalent platforms) • Outstanding skill in conveying and presenting campaign initiatives and results effectively to leadership and cross-functional teams through reporting and communication

Benefits

• Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA • Unlimited PTO • Industry-leading gender-neutral parental leave • Paid Company Holidays • Paid Sick Time • Employee stock purchase program • Disability and life insurance • Employee assistance program • Gym membership reimbursement • Cell phone reimbursement • Numerous company-sponsored events, including regular happy hours and team-building events