Growth Marketing Manager, SEM

Job Description

• Use analytical tools and data-driven methodologies to evaluate the performance of our SEM program and develop/execute strategic recommendations • Optimize our bids/bid strategies to maximize ROAS AND market share • Develop & execute experiments & A/B tests that evolve our bidding, copy, and landing page strategies • Own strategic pillars on SEM e.g. event types, audiences/personalization, copy strategy etc. • Manage and help grow SEM Analysts, providing strategic direction and coaching • Use a rigorous analytical approach to evaluate the performance of our SEM program and make strategic decisions • Steer relationships with external advertising and measurement partners like Google and Microsoft • Collaborate with internal Analytics and Data Science teams to power data and insight-driven optimization and machine-learning bidding strategies • Collaborate with internal Product and Engineering teams to tune the purchase path for growth and build tools to streamline/enrich workflow processes • Collaborate with internal stakeholders to align our marketing strategies with enterprise-wide initiatives

Qualifications

• Bachelor’s degree • 5+ years of performance marketing experience managing Paid Search specifically • 2+ years of relevant work experience managing SEM teams • Expertise with AdWords/Google Ads and Google Analytics • An analytical and data-driven background, with a proven ability to extract valuable insights and narratives from large sets of data • Strong verbal and written communication skills--you are at ease describing complex strategies and approaches to various audiences within an organization, from the C-Suite to entry-level analysts • Strong data analysis toolbox, including experience with Excel, SQL, and Looker (or other BI tools) • SEO experience a plus but not required • Experience with Python or R a plus but not required

Benefits

• Equity stake • Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely • A WFH stipend to support your home office setup • Unlimited PTO • Up to 16 weeks of paid family leave • 401(k) matching program • Health, vision, dental, and life insurance • Up to $25k towards family building services • $500 per year for wellness expenses • Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical • $120 per month to spend on tickets to live events • Annual subscription to Spotify, Apple Music, or Amazon music