Growth Marketing Manager- Spotify Advertising

Job Description

• Develop and optimize a comprehensive growth strategy to drive measurable revenue impact • Oversee the acquisition funnel – including paid media – collaborating across Marketing, Sales, Ops, and Product • Build a customer journey strategy that uses our customer segmentation to connect paid media, landing pages, email, sales and other channels • Own and manage ROAS, helping to define important metrics and targets to deliver against that improve our payback period • Provide insights to inform creative strategy, the diversification of our creative assets needs, and the testing of creative in market • Recommend new channels and platforms in key global markets to reach new segments • Partner with Paid Media Manager, who drives the day-to-day paid media execution, testing, and campaign tracking • Own the experimentation/learning agenda to identify opportunities to improve the funnel through optimization of our channels and audiences • Synthesize user data and research to inform campaign concepts and decisions • Set KPIs, track, and build reports on the efficiency of our growth funnel and show the impact on our business goals • Partner with a cross-functional team of brand marketers, creatives, content experts, product marketing managers and engineers, as well as external agencies, to bring concepts to life

Qualifications

• 5+ years of experience in growth or performance marketing and marketing campaign management • Experience with B2B, ad platforms, in-house media, or ecommerce preferred • You’ve owned ROAS and converted traffic into users • You have experience managing lead acquisition strategies across search, display, and video • Proven experience in crafting multi-channel marketing campaigns that incorporate paid media and landing page optimizations • Experimentation experience with a consistent track record of implementing A/B tests, optimizing campaigns and translating data into insights • Confident in building insightful reports and presenting confidently to influence senior collaborators • Open to constructive design feedback from team members at every level — able to iterate quickly and pivot if needed • You are highly collaborative and have experience engaging with teams cross-functionally • Demonstrated experience using analytics to find opportunities for optimization by category, audience, and critical metrics • Proactive and positive attitude

Benefits

• Where in the world? For this role, it can be within the North America region where we have a work location • Prefer an office to work from home instead? Not a problem! We have plenty of options for your working preferences. Find more information about our Work From Anywhere options here • Working hours? We operate within the Eastern Standard time zone for collaboration