International Marketing Manager

Job Description

• As the International Marketing Manager at Grindr, you will play a pivotal role in developing, executing and measuring our international marketing initiatives. You will compile market research, help develop campaigns that resonate with our audience in target international markets, ensure their successful launch, and establish robust measurement and evaluation frameworks to monitor their impact. • Campaign Execution: Lead the development, production, and measurement of brand campaigns. • Media Buying: Manage ad accounts and campaign measurement on platforms such as Meta, Google, and TikTok. • Media Analytics: Analyze and report on media performance to optimize campaign effectiveness. • Project Management: Manage cross-functional partners, including external agencies and internal stakeholders, to ensure timely project delivery and alignment with brand strategy. • Communication: Write clear, concise communication materials, including slides and emails to share out learnings and progress with executive stakeholders • Organization: Manage calendars and multi-channel communication to maintain project timelines. • Agency Management: Maintain and manage relationships with marketing agencies to ensure high-quality deliverables.

Qualifications

• Minimum of 5 years of experience in integrated marketing roles, preferably with global campaign management experience • Abilities: • Written Communication: Strong ability to write clear and concise communication materials. • Strategic thought: Demonstrated ability to identify and prioritize campaign opportunities using data and solid business sense. • Project Management: Proven experience in managing cross-functional projects. • Organizational Skills: Excellent organization skills, including calendaring and multi-channel communication. • Skills: • Proficiency in Brand Campaign Execution: Comprehensive understanding and application of brand campaign development, production, and measurement. • Spanish Proficiency: Fluency in written and verbal Spanish. • Media Buying: Hands-on experience with managing ad accounts on Meta, Google, and TikTok. • Media Analytics: Expertise in analyzing and reporting media performance. • Familiarity With: • Marketing Agency Relationship Management: Working knowledge of managing relationships with marketing agencies. • Brand Strategy: Understanding of brand strategy development and implementation. • Creative Development: Experience in creating and developing content for branded campaigns. • Video & Photo Production: Knowledge of video and photo production processes for campaigns.

Benefits

• Mission and Impact: Grindr is building the global gayborhood in your pocket. Your role will impact the lives of millions of LGBTQ+ people around the world. Through our success, we are making a world where the lives of our community are free, equal, and just. • Family Insurance: Insurance premium coverage for health, dental, and vision for you and partial coverage for your dependents. • Retirement Savings: Generous 401K plan with 6% match and immediate vest in the U.S. • Compensation: Industry-competitive compensation and eligibility for company bonus and equity programs. • Queer-Inclusive Benefits: Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more. • Additional Benefits: Flexible vacation policy, monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch provided onsite, and yearly travel & leisure stipend.