Director of Demand Generation

Job Description

• High energy self-starter with a can-do attitude, and ability to work in a hyper-growth environment, while setting strategy and getting into the specifics to get the job done • Own the budget, overall priorities, and funnel metrics for demand generation Execute programmatic campaigns aligned to ABM strategies across the buyer journey using a combination of digital and in-person channels  Implement strategies to target multiple different personas with the goal of meeting set for mid-level and C-level executives  • Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for target personas in the critical infrastructure industries  • Collaborate across the marketing, product, sales and engineering teams on campaign concepts, content requirements, and creative development to ensure effectiveness for ABM programs  • Manage relationships with vendors and agencies to scale, operationalize, and optimize all demand generation programs • Track the marketing funnel performance and report progress to sales team and executive leadership 

Qualifications

• 10+ years of demand generation experience in marketing cybersecurity and/or IT software solutions • 3+ years of experience in ABM program execution, good depth in ABM tools and strategies • Experience targeting cybersecurity and IT buyers at C-level and mid-management level to drive meetings is a must • Digital marketing experience and technical depth in email, social media (LinkedIn, Twitter), display, and search • Experience with marketing operations and CRM tools - HubSpot experience is a plus • Good analytical and reporting skill sets for measuring and educating on demand generation metrics • Startup experience and strong desire to operate and overachieve is a must • Bachelor’s degree from an accredited college or university

Benefits

• Competitive salary and Equity • Full health, dental, vision insurance • Work with founders and executives closely and participate in all aspects of company building • Continuous training, support and focus on your career goals • Mid-stage startup opportunity in a massive sized market with proven traction and growing rapidly