RIA Marketing - Vice President / Senior Vice President

Job Description

• Spearhead marketing initiatives with Registered Investment Advisors (RIAs) • Play a crucial role in amplifying iCapital’s footprint in the enterprise wealth channel • Collaborate closely with Relationship Managers (RMs) on the RIA channel • Develop USPs positioning iCapital as the leading operating system for the global alternative investment marketplace • Curate compelling content tailored to the audience through targeted marketing mix including webinars, blogs, podcasts, social media, emails, and live events • Manage marketing budget judiciously for optimal resource allocation and maximum return on investment • Utilize data analytics to monitor campaign performance and report on key metrics • Foster continuous improvement by testing new approaches, gathering feedback, and adhering to industry best practices • Engage in proactive collaboration with cross-functional teams including brand, digital marketing, sales, customer success, product development, and external partners

Qualifications

• 10-15+ years of marketing experience preferably within the wealth management or financial services industry • Exceptional communication and interpersonal skills, with a flair for engaging diverse audiences • Strong analytical abilities, comfortable with data-driven decision-making and performance optimization • Creative thinker with a track record of developing innovative marketing strategies that resonate with target demographics • Team player with a collaborative mindset, able to work effectively with various internal departments and external stakeholders.

Benefits

• The base salary range for this role is $140,000 to $200,000. The iCapital offers a compensation package which includes salary, equity for all full-time employees, and an annual performance bonus. The comprehensive benefits package includes an employer matched retirement plan, generously subsidized healthcare, 100% employer paid dental, vision, telemedicine, and virtual mental health counseling, parental leave, and unlimited paid time off (PTO). The employees in this role will work in the office four days and have the flexibility to work remotely one day.