Growth and Performance Marketing Analyst

Job Description

• Identify, propose, and measure opportunities to optimize marketing investment by developing a holistic understanding of the purchase funnel across marketing and product touchpoints • Collaborate to develop and measure data-driven digital product enhancements, and build appropriate reports to give insight into the performance of new product features • Utilize data and ecommerce trends to develop and maintain an ecommerce and customer growth model • Serve as a key business partner in understanding our e-commerce experience • Develop Ecommerce dashboards and new reporting frameworks within business platforms • Provide recommendations by interpreting data and building scalable analyses to monitor, measure and report on ecommerce and customer KPIs, and present findings to a broader group of stakeholders • Bring customer insights into the center of marketing by identifying questions about our customer and digging through data to propose answers • Conduct benchmarking to ensure that everything Reformation communicates in growth marketing channels is unique, thoughtful, on-brand and industry-leading

Qualifications

• BA/BS degree required in business, statistics and/or economics • 2 years of relevant experience; experience at top-tier management consulting preferred • Strong analytical and quantitative skills – skilled with Microsoft Excel, able to create elegant models, and interested in translating data into actionable insights • Entrepreneurial, creative and scrappy mindset • Exposure to Looker and the Google Cloud suite (Analytics, Data Studio, Big Query) a plus • Exposure to performance marketing platforms a plus

Benefits

• Health, vision, and dental insurance for eligible employees • Paid vacation, sick, holidays & volunteer time-off for eligible employees • Mission based company + casual and entrepreneurial work environment • Clothing discount, dog-friendly office, company events + parties and much more • 401K with company match