Specialist, Performance Media

Job Description

• Build, deploy, track, and optimize paid social campaigns to successfully execute the defined strategy and achieve business results • Assist with designing A/B testing, brand lift surveys, and other attribution based measurement studies across social media channels to drive business results • Collaborate with team members to ensure agreed upon pacing and delivery of campaigns, prompt delivery of reports to clients, and accurate/useful performance reports • Analyze campaign performance and make recommendations based on the analysis • Develop a strong working relationship with our partners in the media sales community, to assist with the day-to-day needs and account maintenance for campaigns • Work with our attribution partners to develop media strategies designed at driving key business results including brand awareness, sales lift, TV tune-in, etc • Develop audience strategy using campaign briefs and target audience research analysis • Maintain detailed files of all pertinent records (latest media plans, performance reports, etc.) relevant to each campaign • Maintain awareness of new marketing platforms and techniques, as well as look for opportunities to innovate and develop new media strategies to drive clients’ advertising forward • Reconcile all campaigns to ensure that the client receives all planned media and is invoiced/credited properly • Develop media plans across multiple verticals

Qualifications

• Bachelor's degree and 3-5+ years of experience in paid social media • Demonstrated enthusiasm for influencer marketing / paid social and a strong desire to learn & build knowledge of social media attribution, social analytics & target audience strategies • Proactive ability to multitask, strong written and oral communication skills, excellent organizational aptitude, attention to detail, and accuracy when working with numbers • Proven ability to optimize media spend to drive key business results and manage large social media budgets ($150-$350k/mo) • Strong working knowledge and a participant in the various social channels, including Facebook, Instagram, Pinterest, TikTok, Twitter, YouTube, and more • Strong Microsoft Excel experience

Benefits

• Remote company - work from home! • Competitive compensation • Unlimited PTO with inclusive holiday benefits • 100% company paid medical, dental & vision insurance for employees • Equity options for all employees • Fully vested 401(k) matching • Stipends for phone & wifi, health & wellness, and more! • An awesome collaborative work culture, a diverse team, and more