Technical Product Marketing Manager, Home Lending

Job Description

• Define and implement technical solutions for marketing. You’ll develop a strategy for technical integrations across channels, grounded in deep understanding of the customer, the business, and our technical constraints. You’ll work on data integrations and marketing automation across digital marketing, lifecycle marketing (email and SMS), direct mail, and 3rd party partnerships. You’ll define clear requirements, map out detailed data and process flows, and work across growth, product and engineering to ship solutions. • Unblock strategic experimentation. You’ll enable onsite and email / SMS experimentation to offer HELOCs to applicants already coming to Upstart.com, or to reengage customers who started but didn’t complete the process. • Leverage unique data across channels. You’ll develop a strategy for better leveraging first party data, as well as identifying and integrating new data sources, to better reach and convert our target customer. You’ll build connective tissue between our machine learning, analytics, marketing, and product teams to help us better use data across channels. • Strengthen our analytical foundations. You’ll work closely with the Marketing Analytics team to ensure the accuracy of data infrastructure. This collaboration is crucial for making informed decisions on marketing spend and optimizing the effectiveness of our campaigns.

Qualifications

• 5+ years of B2C growth or marketing experience. You understand channel and product marketing deeply. • Strong technical abilities. You’ve written detailed requirements for engineering, including detailed process flows. You have experience in some mix of data integration, marketing automation, CRM systems, and marketing platforms. You’ve designed and implemented technical solutions for marketing problems. • Analytically rigorous. You bring structure and order to ambiguous problems. You write your own SQL queries and pull your own data. You’ve run or analyzed experiments yourself. • Cross-functional project management. You work seamlessly across marketing, product, engineering, and data / analytics teams. You keep the trains running and hit your target dates. • Ownership and growth mindset. You act like an owner. You’re often right, but humble and open minded about being wrong. You’re perpetually dissatisfied and striving to improve yourself and the team.

Benefits

• Competitive Compensation (base + bonus & equity) • Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart • 401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings • Employee Stock Purchase Plan (ESPP) • Life and disability insurance • Generous holiday, vacation, sick and safety leave • Supportive parental, family care, and military leave programs • Annual wellness, technology & ergonomic reimbursement programs • Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering • Catered lunches + snacks & drinks when working in offices