Social Media Content Creator

Job Description

• Create entertaining, iconic content for Zipline's social media that people want to share and is optimized for each platform's unique audience and algorithm • Work on crafting fun, educational content that helps further our mission to build the world's first logistics system that serves all people equally • Conceptualize, script, produce, and shoot short-form video content for our social channels, primarily TikTok, Instagram Reels, and YouTube • Work on large-scale content campaigns ranging from content with creators, to scripted content with our animated characters • Work cross-functionally to help promote different product features, launches and brand initiatives • Evolve our short-form video strategy with an eye towards quantitative analysis: run lots of content experiments and iterate on the ones that work • Monitor social media trends, tools, and applications and apply knowledge to continuously improve strategies • Analyze social media insights and performance metrics to optimize content and strategy • Manage and maintain the organization's social media profiles and presence, including scheduling posts and responding to followers

Qualifications

• 3+ years of work experience in social media marketing, specifically with video content and video-first social media channels • Video portfolio that includes long and short format content with strong engagement on TikTok, Twitter/X, and YouTube • Expertise in TikTok, Twitter/X, and YouTube with a deep understanding of each platform's best practices, algorithms, and community trends • Video production experience– you're intimately familiar with in-app creator tools across social platforms and know your way around video editing software like Adobe Premiere • In-tune with social trends, even before they hit; ability to respond ASAP to trends/memes to capitalize on those opportunities • Strong copywriting and editing skills with an eye for detail • Ability to interpret analytics and translate data into actionable insights • Excellent communication and interpersonal skills • Creative thinker and problem-solver • Bachelor's degree in Marketing, Communications, or related field (preferred)

Benefits

• Equity compensation • Discretionary annual or performance bonuses • Sales incentives • Medical, dental, and vision insurance • Paid time off