Senior Data Analyst - Marketing

Job Description

• Own our business relationship with stakeholders on the Marketing team, understanding their objectives and aligning our scope of work to achieve those goals • Develop our understanding of customers through the synthesis and interpretation of existing and novel data sources and contribute to building our Customer feature store (including model predictions and segments) • Monitor key performance drivers and communicate the root causes of changes in channels efficiency • Advance our channel attribution methodologies • Assist with designing a robust experimentation plan, including incrementality tests (leveraging geo-based experimental design where required) and communicate actionable learnings and recommendations to marketing teams • Conduct exploratory analysis to identify pockets of under-performance and optimisation levers for our SEM bidding strategy • Work closely with data engineers to build lasting data modeling solutions, including automating analyses and authoring pipelines via SQL-based ETL frameworks

Qualifications

• 3+ years of relevant experience • A degree or higher in economics, psychology, computer science, statistics, mathematics or another quantitative discipline • Expert-level knowledge of SQL • Experience performing analysis with large datasets • Experience building reports and dashboards using business intelligence tools • A track record of influencing business strategy with data • A strong statistical understanding of online testing methodologies and metric development • Proficiency in a scripting language (Python or R) - nice to have • Domain expertise or past experience in marketing - nice to have

Benefits

• Equity stake • Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely • A WFH stipend to support your home office setup • Unlimited PTO • Up to 16 weeks of paid family leave • 401(k) matching program • Health, vision, dental, and life insurance • Up to $25k towards family building services • $500 per year for wellness expenses • Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical • $120 per month to spend on tickets to live events • Annual subscription to Spotify, Apple Music, or Amazon music