Lifecycle Marketing Manager, Velocity Team

Job Description

• Seeking a dynamic and results-driven Lifecycle Marketing Manager with a focus on Product-Led Growth (PLG) onboarding. • Pivotal role in driving user adoption, engagement, expansion, and retention by creating and executing effective onboarding and nurture programs. • Create exciting ah-ha moments for target personas, develop and execute comprehensive onboarding strategies, design personalized onboarding experiences, and optimize the customer journey. • Map out and study the user journey, identify touchpoints, and create targeted campaigns to enhance user experience. • Write copy, coach copywriters, create compelling onboarding content, gather insights from customer interactions, and ensure content alignment with brand voice and messaging.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field - or equivalent experience • 5+ years of experience in lifecycle marketing, customer success, sales engineering, or a related role, with a focus on onboarding and user adoption. • Passion for technology and a deep understanding of DevSecOps culture and toolsets • Proven track record in executing growth marketing or PLG strategies and driving measurable results. • Strong analytical skills and experience with data-driven decision-making. • Strong copywriting skills across multiple channels and applications. • Exposure to behavior psychology principles and curiosity about their application to marketing • Proficiency in A/B testing methodologies and practices • Proficiency with marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce), messaging platforms (e.g. Intercom, Qualified). • Ability to thrive in a fast-paced, Agile marketing environment and manage multiple projects simultaneously.

Benefits

• Competitive compensation package including base salary, performance bonuses, and benefits. • Collaborative and supportive team culture with opportunities for professional development and career growth.