Senior Director, Product Marketing (Relocation to NYC)

Job Description

• Lead a team in the positioning of Fireblocks’ value across all market segments and go-to-market-channels • Drive product marketing direction that demonstrates the value of Fireblocks’ platform, network, and solutions to customers looking to build secure, scalable digital asset businesses • Refine Fireblocks’ understanding of customer requirements, behaviors, and ecosystem to identify market opportunities, and customer demand • Establish and iterate on coherent, compelling, and consistent messaging that articulates Fireblocks’ value and competitive distinction • Provide input and strategy into product roadmap and pricing • Define the team's strategy, budget, hiring and OKR's • Drive a go-to-market launch strategy for new products, capabilities, and solutions with precision and effectiveness • Develop and train global sales teams with a nuanced approach to regional, segment, persona, and product use case requirements • Develop enablement content and strategy, including case studies, videos, solution briefs, web content, presentations, data sheets, whitepapers, and sales playbooks that can be utilized globally • Uncover new product marketing opportunities and use cases by engaging with customers, conducting market research, and tracking competitive trends • Keep your finger on the pulse of blockchain and digital assets/crypto as it relates to capital markets, traditional banking & financial services, digital banking, and payments

Qualifications

• 12+ years experience in B2B SaaS product marketing, strong preference to FinServ and FinTech • 2 - 3 years crypto or blockchain industry experience • A great writer and storyteller, that creates meaningful content aligned to our company objectives • Entrepreneurial-minded, with a high sense of urgency, dedication, and a drive to succeed • Willingness to roll your sleeves up, be hands-on and lead by example • Excellent communicator who can drive consensus and articulate recommendations to cross functional partners • Proven track record of successfully simplifying, elevating, and magnifying platforms in a complex ecosystem • Extensive experience driving high impact cross-functional marketing campaigns • A passion and a willingness to learn about new technologies including cryptocurrency and the blockchains that power them • Must be comfortable with a continuous deployment process • Understand segmentation strategies, developing buyer personas, articulating customer pain points, and crafting client-facing messaging

Benefits

• Relocation assistance for candidates already living in the US will be offered • Generous benefits package including target bonus and competitive equity grant