Sr. Director, Growth Marketing

Job Description

• Develop and implement a comprehensive performance marketing and CRM strategy to achieve key KPIs for customer acquisition and retention • Understand and optimize the key drivers of CAC and retention metrics through analytics and data-driven insights • Oversee paid performance marketing strategy to ensure healthy media mix across the customer funnel with appropriate engagement and conversion goals set for each tactic • Own retention and subscription metrics, defining key strategies and programs for retaining customers and working cross-functionally to execute • Ensure email and SMS channels strategy and revenue contribution are aligned with overall CRM & company goals and driving healthy list growth and engagement • Champion cross-functional loyalty program to grow subscriber base and prevent churn

Qualifications

• 12+ years of experience working in paid media buying, customer acquisition/direct response marketing and CRM (email, SMS, loyalty) • Proven track record of developing and executing successful marketing strategies that drive profitable customer across acquisition and retention • Strategic thinker with the ability to develop long-term plans and execute them effectively but also able to lean in and be executional when required • Strong analytical skills with the ability to derive insights from data and make data-driven decisions • Deep knowledge of key players in performance media landscape and how to effectively utilize these partners across media portfolio • Experience managing budgets and optimizing marketing spend to achieve business goals • Experience with defining key customer cohorts and developing retention strategies • Excellent communication and interpersonal skills with the ability to build strong relationships with cross-functional teams and executive stakeholders • Experience managing and leading teams in a fast-paced and dynamic environment

Benefits

• Competitive total package including annual bonus and equity • Health Insurance: Medical, Dental and Vision - we cover 90% for employees and 60% for dependents • 401K + 3% match plan • Unlimited PTO • Generous Paid Parental Leave