Director, Product Marketing

Job Description

• Product positioning, messaging, and execution: Collaborate cross-functionally with product management, sales, and other teams to develop compelling product positioning, messaging, and supporting resources that resonate with the target audience. • Ideate programs and campaigns: Partner with other marketing functions to champion campaigns that will help move the needle with our audiences • Cut through the noise: Take sophisticated clinical products and simplify their benefits to effectively communicate their value through marketing collateral including brochures, handouts, trade show graphics, ad content, among other items. • Market research: Conduct in-depth market research and analysis to identify customer needs, emerging trends, and competitive insights • Collaboration with External Key Stakeholders: Interact with healthcare professionals, key opinion leaders, patient advocacy groups, and other relevant external stakeholders to drive product adoption and product loyalty. • Collaboration with Internal Key Stakeholders: Closely collaborate with the sales, medical, and customer service teams to ensure flawless messaging and execution of the product’s message. Be the “first line of defense” for the sales team when it comes to product marketing. • Stay ahead: Keep abreast of industry trends and best practices in product marketing within the precision diagnostics industry and beyond. Stay ahead and bring innovations and best practices from non-healthcare sectors.

Qualifications

• 10+ years of prior marketing experience in the biotech, healthcare or related industries is required • Product marketing experience in cancer precision diagnostics is strongly preferred • Bachelor's Degree is required. Bachelors or advanced degrees in biology-related fields is preferred. • Experience developing product value propositions and differentiated messaging • Solid knowledge of marketing principles, techniques, and best practices across multiple channels • Experience in creating data-driven marketing content and collaterals • Excellent analytical skills to interpret internal data and leverage external data sources • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex concepts to stakeholders • Ability to adapt to a fast-paced and evolving market environment

Benefits

• Working with a team of ‘rockstars’ who bring out the best in everyone • Open, transparent culture that includes weekly Town Hall meetings • The ability to indirectly or directly change the lives of hundreds of thousand patients • Multiple medical benefit options; employee premiums paid 100% of select plans, dependents covered at 80% • Extremely generous Family Bonding Leave for new parents (16 weeks, paid at 100%) • Retirement savings program including a 4% Company match • Free daily on-site lunches provided from top eateries • Latest and greatest hardware (laptop, lab equipment, facilities) • A variety of perks on campus (state of the art gym, restaurant) • Free on-site EV charging (compatible with all EVs, including Tesla)