Senior Product Marketing Manager

Job Description

• Develops and delivers marketing programs that drive customer awareness, consideration, adoption, utilization, retention, and loyalty • Manages and/or leads a range of moderate to highly complex projects focusing on development and execution of promotional tactics, sales and distribution support materials, market research, competitive analysis, public relations, KOL initiatives, and trade show activities • Obtains and translates customer insights into a targeted and compelling messaging and content strategy for demand generation and sales enablement • Track overall business results including identification and monitoring of key leading metrics and other data sources that gauge the health and growth of the business, and future business trends • Works cross-functionally with sales, regulatory, legal, quality, medical affairs, distributors, and others to drive commercial success. Considered a subject matter expert • Provides voice of customer feedback to internal product development teams on potential product improvements and claim extensions • Other duties and projects as assigned • Performs all work in compliance with company policy and the company quality management system

Qualifications

• BS/BA degree in a biological science, business, or business-related field. MBA preferred • 3-8 years work experience in marketing or product management in In Vitro Diagnostics, or other industry relevant experience • 2+ years of experience using a CRM and marketing tools such as Hubspot, 6Sense, Jasper, Surfer SEO, and Salesforce • Familiar with infectious disease In Vitro Diagnostics market, point-of-care experience ideal • Experience with the respiratory health diagnostics market • Incorporate customer insights into tactical execution • Are analytical with data-driven business decision-making skills • Demonstrated ability to utilize customer insights in strategy development and tactical execution • Strong oral and written communication skills • Skilled problem identifier and problem solver, willing to wear many hats, roll up sleeves, and get the job done • Willing to travel up to 20%. Experience with respiratory diagnostic products

Benefits

• Highly competitive health insurance through Cigna or Kaiser, including a company-funded HSA option • 401k match • Flexible paid time off • 11 company holidays • Many other contemporary benefits and perks