Head of Content and Editorial

Job Description

• Lead channel content strategy, including on existing channels (i.e., LinkedIn, X, newsletters) as well as emerging channels (i.e., Instagram, email program) • Develop content marketing strategies by campaign/story and lay groundwork with key partners for execution • Understand and implement SEO best practices to produce content that aligns with keyword strategy and improves overall ranking and organic traffic • Strategize and execute paid media editorial opportunities • Partner with Director of Communications on content strategy development and lead implementation • Lead initial discovery of overall content insights in current state to drive content strategy and build practice • Identify metrics of success for content executions; Lead weekly report out in partnership with with Content Manager • Partner with Director of Communications on development and narrative for monthly and quarterly insight reports • Develop test and learn strategy and executions, as part of larger content marketing strategy • Guide editorial executions with Content Manager, communicating needs in shifting plans, reprioritizing content, and more • Partner across organization with key contacts, such as Creative Director, Director of Digital Marketing, Analytics Strategist and others, on implementation of content strategy and developing new processes for its execution

Qualifications

• Deliberative (Careful, vigilant, anticipate obstacles) • Includer (Experience with stakeholder engagement in the content process) • Activator (Turn thoughts into action; move work forward during and after team meetings)

Benefits

• Competitive health, dental & vision coverage with most plans covered at 100% for the employee + any dependants • Flexible time off + 15 company holidays including a company-wide holiday break • Up to 12 weeks of paid parental leave for both non-birthing and birthing parents, as well as up to 14 weeks of paid pregnancy leave for birthing parents • Gym reimbursement ($80 per month) • Life & ADD (up to $50K) • Short & Long term disability • 401K with 4% match • Health & Dependent Care FSA Accounts • Commuter benefits with $250/month employer contribution • Health Savings Account (HSA) with monthly employer contribution • Family building benefits through Kindbody • Wellbeing benefits (One Medical, Rightway, Headspace) • L&D budget of $1,500/year • Daily lunch and snacks in office • Company retreats